In a contestable market, how must existing companies act to prevent new competitors from entering?

Market MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

PPSCFPSCNTSPakistan govt jobs
Subject
Marketeconomics-mcqs › market
Published
31 May 2019
Last updated
28 May 2026

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Explanation

In contestable markets, incumbent firms need to behave like competitive firms to deter potential entrants. This means they must price and act in ways that make entry unattractive, rather than relying on collusion, product differentiation, or price discrimination.

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