What is the term for the purchasing situation when a buyer acquires goods or services for the first time?

Analyzing Business Markets MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

PPSCFPSCNTSPakistan govt jobs
Subject
Analyzing Business Marketsmarketing-mcqs › analyzing-business-markets
Published
29 Sept 2021
Last updated
28 May 2026

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Explanation

The 'new task' buying mode refers to a situation where the buyer is purchasing a product or service for the first time, requiring more information and decision-making effort compared to other buying modes such as modified rebuy or straight rebuy.

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