What term describes Apple customers who consistently choose the same brand for every purchase?

Business Markets and Buyer Behavior MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

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Subject
Business Markets and Buyer Behaviormarketing-mcqs › business-markets-and-buyer-behavior
Published
24 Aug 2021
Last updated
28 May 2026

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Choose the correct answer

Explanation

Option A refers to the classification of customers, B indicates how often a product is used, C signifies customers repeatedly buying the same brand, D relates to the specific benefits customers look for, and E pertains to the timing or reason for purchase. Here, the correct answer is C, brand loyalty.

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