What is the term for the strategy of handling customer information to enhance their loyalty?

Creating Long-term Loyalty Relationships MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

Creating Long-term Loyalty Relationships

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Subject
Creating Long-term Loyalty Relationshipsmarketing-mcqs › creating-long-term-loyalty-relationships
Published
3 Oct 2021
Last updated
28 May 2026

Browse all Creating Long-term Loyalty Relationships MCQs

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Explanation

Customer relationship management (CRM) refers to the approach of collecting and managing customer data to improve satisfaction and loyalty. The other options relate to different types of management that do not focus on customer loyalty.

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