What is the term for a detailed and systematically arranged set of information about potential customers, including their psychographic, geographic, and demographic details?

Customer Driven Marketing Strategy MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

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Subject
Customer Driven Marketing Strategymarketing-mcqs › customer-driven-marketing-strategy
Published
25 Aug 2021
Last updated
28 May 2026

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Explanation

A customer database is an organized collection of data about individual prospects or customers, encompassing psychographic, geographic, and demographic information. This helps businesses understand and target their audience effectively.

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