What is the term for a marketing approach that targets a small, specific segment rather than the broad market?

Customer Driven Marketing Strategy MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

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Subject
Customer Driven Marketing Strategymarketing-mcqs › customer-driven-marketing-strategy
Published
25 Aug 2021
Last updated
28 May 2026

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Explanation

Mass marketing aims at the whole market, segmented marketing targets several groups, niche marketing concentrates on a narrow, specialized segment, and micromarketing tailors efforts to individual or very small groups.

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