What is the term for dividing a market into distinct groups based on unique needs and behaviors?

Customer Driven Marketing Strategy MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

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Subject
Customer Driven Marketing Strategymarketing-mcqs › customer-driven-marketing-strategy
Published
25 Aug 2021
Last updated
28 May 2026

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Explanation

Market segmentation involves dividing a broad market into subsets of consumers with common needs or behaviors. Targeting refers to selecting specific segments to serve. Differentiation is about creating unique product attributes. Positioning is how a product is perceived in the market.

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