What is the term for entering international markets by collaborating with other companies to create a product or service?

Customer Driven Marketing Strategy MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

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Subject
Customer Driven Marketing Strategymarketing-mcqs › customer-driven-marketing-strategy
Published
25 Aug 2021
Last updated
28 May 2026

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Choose the correct answer

Explanation

Option A refers to exporting, which means selling products to foreign markets independently. Option B is importing, which involves bringing products into a country. Option C, joint venturing, is when companies partner to jointly produce and market offerings in foreign markets. Option D, licensing, involves allowing another firm to use intellectual property under agreed terms.

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