What is the term for the marketing strategy where companies promote products through self-service ordering and information kiosks?

Customer Driven Marketing Strategy MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

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Subject
Customer Driven Marketing Strategymarketing-mcqs › customer-driven-marketing-strategy
Published
25 Aug 2021
Last updated
28 May 2026

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Explanation

Kiosk marketing refers to the promotion of products using self-service machines that provide ordering and information. This differs from offline marketing, telemarketing, and direct response TV marketing, which use other channels to reach customers.

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