What term describes a global strategy where both the product and communication are modified to suit the foreign market?

Customer Driven Marketing Strategy MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

PPSCFPSCNTSPakistan govt jobs
Subject
Customer Driven Marketing Strategymarketing-mcqs › customer-driven-marketing-strategy
Published
25 Aug 2021
Last updated
28 May 2026

Browse all Customer Driven Marketing Strategy MCQs

Choose the correct answer

Explanation

Dual adaptation refers to the approach where both the product and its communication are tailored to meet the preferences and requirements of the foreign market. Product adaptation changes only the product, straight product extension keeps the product the same, and communication adaptation modifies just the promotional messages.

PakQuizHub — free MCQs and past papers for Pakistan government job tests. Content is for educational practice only.