What term is used to describe businesses that integrate online marketing with their conventional operations?

Customer Driven Marketing Strategy MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

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Subject
Customer Driven Marketing Strategymarketing-mcqs › customer-driven-marketing-strategy
Published
25 Aug 2021
Last updated
28 May 2026

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Explanation

Businesses that combine their traditional physical presence with online marketing efforts are known as click and mortar companies, distinguishing them from firms operating solely online or offline.

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