Which customer segment is characterized by high profitability but low loyalty?

Customer Driven Marketing Strategy MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

PPSCFPSCNTSPakistan govt jobs
Subject
Customer Driven Marketing Strategymarketing-mcqs › customer-driven-marketing-strategy
Published
25 Aug 2021
Last updated
28 May 2026

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Explanation

Butterflies are customers who generate significant profit but do not remain loyal for long periods, unlike true friends who are both profitable and loyal.

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