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- Subject
- Designing and Managing Servicesmarketing-mcqs › designing-and-managing-services
- Published
- 3 Oct 2021
- Last updated
- 28 May 2026
Explanation
The service-quality model includes multiple determinants such as dependability and compassion (reliability and empathy), willingness to help (responsiveness), and confidence along with physical evidence (assurance and tangibles). Therefore, all these factors collectively define service quality.
More Designing and Managing Services MCQs
Practice related questions from the same subject.
- 1.In which aspects can a business be characterized?
- 2.Which set of strategies, including managing off-peak demand, offering complementary services, using variable pricing, and implementing reservation systems, is aimed at aligning demand with supply?
- 3.What type of marketing involves encouraging and educating employees to provide distinct customer service?
- 4.Which type of marketing involves the regular tasks of setting prices, distributing, and promoting services to customers?
- 5.Which sector includes banks, hotels, airlines, law firms, and insurance companies as its examples?
- 6.What term is used to describe the services offered by companies that go beyond the basic performance and operation of their product?
- 7.In the classification of service mixes, how are physical products like computers and cars categorized?
- 8.Which pricing strategy involves shifting charges from times of low demand to times of high demand?
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