Which approach, that merges personalized marketing with mass customization to enhance customer empowerment, is known as __________?

Identifying Market Segments and Targets MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

PPSCFPSCNTSPakistan govt jobs
Subject
Identifying Market Segments and Targetsmarketing-mcqs › identifying-market-segments-and-targets
Published
3 Oct 2021
Last updated
28 May 2026

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Explanation

The approach that integrates tailored marketing efforts with mass customization techniques to enable customers is referred to as customization.

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