What happens to customer satisfaction when there is a larger difference between the product's performance and the customer's expectations?

Introduction to Marketing MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

PPSCFPSCNTSPakistan govt jobs
Subject
Introduction to Marketingmarketing-mcqs › introduction-to-marketing
Published
25 Aug 2021
Last updated
28 May 2026

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Explanation

When the gap between how a product performs and what the customer expects widens, the customer tends to become more dissatisfied because their expectations are not being met.

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