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- Subject
- Marketing Channelsmarketing-mcqs › marketing-channels
- Published
- 26 Aug 2021
- Last updated
- 28 May 2026
Explanation
Disintermediation refers to the removal or displacement of existing intermediaries by new ones, while horizontal mediation involves intermediaries at the same level, multiple mediation includes several intermediaries, and vertical mediation relates to intermediaries at different levels in the distribution chain.
More Marketing Channels MCQs
Practice related questions from the same subject.
- 1.Which of the following are considered types of good value pricing strategies?
- 2.What should marketers prioritize considering at the outset?
- 3.How are legal and management consulting services most accurately categorized?
- 4.Which of the following are categories of vertical marketing systems?
- 5.What is the initial and most important stage in the marketing process?
- 6.What type of channel structure consists of one or multiple independent wholesalers, manufacturers, and retailers working separately?
- 7.A product costs $30 to produce, and the desired profit per unit is $3. What should be the selling price to customers?
- 8.What is another term used for convenience products in industrial markets?
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