Which of the following is NOT considered a research method in marketing studies?

Marketing Communications Customer Value MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

PPSCFPSCNTSPakistan govt jobs
Subject
Marketing Communications Customer Valuemarketing-mcqs › marketing-communications-customer-value
Published
27 Aug 2021
Last updated
28 May 2026

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Explanation

Marketing research typically involves methods such as experimental, ethnographic, and survey research. Observational research is not commonly classified as a primary marketing research approach.

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