In the context of product hierarchy, what term describes a collection of products that serve similar purposes and includes the defined product class?

Product Strategy Setting MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

PPSCFPSCNTSPakistan govt jobs
Subject
Product Strategy Settingmarketing-mcqs › product-strategy-setting
Published
4 Oct 2021
Last updated
28 May 2026

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Explanation

A product line refers to a set of related products that fulfill similar functions and encompass the recognized product class within the product hierarchy.

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