Given a unit cost of $15 and a target profit margin of 30% on sales, what is the correct markup price?

Sustainable Marketing Social Responsibility and Ethics MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

Sustainable Marketing Social Responsibility and Ethics

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Subject
Sustainable Marketing Social Responsibility and Ethicsmarketing-mcqs › sustainable-marketing-social-responsibility-and-ethics
Published
30 Aug 2021
Last updated
28 May 2026

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Explanation

To calculate the markup price, divide the unit cost by (1 - desired return rate): $15 ÷ (1 - 0.30) = $15 ÷ 0.70 = $21.43. Therefore, the correct markup price is $21.43.

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