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New Product Development MCQs

Free 89+ New Product Development MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Practise below with answers and explanations.

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New Product Development — MCQs for Pakistan government job tests

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New Product Development

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1.What type of communication channel involves direct interaction between two or more individuals through methods such as email, telephone conversations, or in-person meetings?

2.Which stage in the personal selling process involves the initial encounter between the salesperson and the potential customer?

3.What is the third stage in the personal selling process that follows the pre-approach phase?

4.Which approach involves setting the advertising budget based on the amount of money a company can afford?

5.Which type of appeal focuses on the message content that aligns with the audience's own self-interest?

6.Within the promotional mix, which method involves paid, impersonal communication of ideas or products by a particular sponsor?

7.What type of sales force organization assigns sales representatives to focus on particular products within the product line?

8.Which stage of personal selling involves the salesperson requesting the customer to place an order?

9.What is the name of the consumer promotion method that involves showcasing and demonstrating products directly at the location where they are sold?

10.In the Product Life Cycle (PLC), which phase is characterized by no profits due to elevated costs?

11.What does the 'idea-reducing stage' in the new product development process involve?

12.What type of communication channel is used to inform opinion leaders about products or services so they can share the information with others?

13.In the context of non-personal communication methods, billboards and posters are classified as which type of media?

14.What are the primary approaches used in the promotion mix?

15.Which of the following represent the main types of communication channels?

16.Which promotional approach involves manufacturers using their sales team to directly promote products to the end consumers?

17.In the Product Life Cycle (PLC), which phase is characterized by a decline in profits despite the product being shielded from competitors?

18.What term describes the prevailing and commonly accepted style within a particular area of art?

19.What do you call the brands that a company creates using its own resources and research and development activities?

20.What does the third component of the 'marketing strategy statement' include?

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