Collecting Information and Forecasting Demand MCQs

Free 65+ Collecting Information and Forecasting Demand MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Practise below with answers and explanations.

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Collecting Information and Forecasting Demand MCQs

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1.What term describes a marketing reaction that occurs following a change event?

2.Which method involves comparing historical time series data such as seasonal sales patterns and overall sales trends?

3.On a market demand graph, where is the quantity demanded for a product typically shown?

4.What term describes the increased selective demand for a specific product?

5.What term describes the proportion of a population that uses a particular service?

6.What term describes the gradual economic and technological shifts that occur over extended periods?

7.Which market penetration index indicates that a company has potential to increase its market share?

8.What term best describes a series of events that happen in a predictable order and influence the future direction of the market?

9.What term describes the relationship when a company's marketing spending influences its product sales?

10.What term describes the acknowledgment of the necessity to include environmental concerns within a company’s strategic planning?

11.What term describes the maximum possible demand for a company's product?

12.What is the term for a market that remains unaffected by the marketing budgets of other firms in the same industry?

13.What term describes programs created for customers that are restricted to a specific affinity group?

14.When a sales forecast is represented on a graph, what does the vertical axis typically represent?

15.Which method involves estimating the number of potential customers along with the expected volume of their purchases?

16.When the market penetration index is ____________, price margins decrease and competition based on price intensifies?

17.What term describes the projected portion of the market attributed to a company's product?

18.What does a lower product penetration rate indicate about the market potential?

19.The value of products and services relative to competitors is determined by which factor?

20.Which of the following best describes platforms like public blogs and customer complaint websites?

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