What term describes a marketing reaction that occurs following a change event?

Collecting Information and Forecasting Demand MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

Collecting Information and Forecasting Demand

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Subject
Collecting Information and Forecasting Demandmarketing-mcqs › collecting-information-and-forecasting-demand
Published
29 Sept 2021
Last updated
28 May 2026

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Explanation

Reactive anticipation refers to a marketing response that is triggered after a change has taken place, distinguishing it from anticipatory strategies that act beforehand.

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