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- Subject
- Designing and Managing Servicesmarketing-mcqs › designing-and-managing-services
- Published
- 3 Oct 2021
- Last updated
- 28 May 2026
Explanation
Air travel primarily represents a service, but when food is provided, it includes minor tangible goods. Thus, it is best described as a major service accompanied by minor goods.
More Designing and Managing Services MCQs
Practice related questions from the same subject.
- 1.In which aspects can a business be characterized?
- 2.Which set of strategies, including managing off-peak demand, offering complementary services, using variable pricing, and implementing reservation systems, is aimed at aligning demand with supply?
- 3.What type of marketing involves encouraging and educating employees to provide distinct customer service?
- 4.Which type of marketing involves the regular tasks of setting prices, distributing, and promoting services to customers?
- 5.Which factors are considered components of service quality in the service-quality model?
- 6.Which sector includes banks, hotels, airlines, law firms, and insurance companies as its examples?
- 7.What term is used to describe the services offered by companies that go beyond the basic performance and operation of their product?
- 8.In the classification of service mixes, how are physical products like computers and cars categorized?
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