In the service quality framework, which term describes employees' readiness to address customer issues promptly?

Designing and Managing Services MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

PPSCFPSCNTSPakistan govt jobs
Subject
Designing and Managing Servicesmarketing-mcqs › designing-and-managing-services
Published
3 Oct 2021
Last updated
28 May 2026

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Explanation

Responsiveness refers to how willing and ready employees are to help customers and resolve their problems quickly. Assurance relates to employees' knowledge and courtesy, empathy involves understanding customers' needs, and reliability is about delivering promised service consistently.

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