Which group do customers belong to during the decline phase of a product lifecycle?

New Product Development MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

PPSCFPSCNTSPakistan govt jobs
Subject
New Product Developmentmarketing-mcqs › new-product-development
Published
27 Aug 2021
Last updated
28 May 2026

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Explanation

In the product adoption curve, 'laggards' are the customers who adopt a product last, typically during its decline stage. Innovators and early adopters come much earlier, while the middle majority and late majority fall in between.

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