What is the term for the practice where a large seller sets prices below cost to eliminate new smaller competitors and gain a dominant market position?

Retailing and Wholesaling Strategy MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

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Subject
Retailing and Wholesaling Strategymarketing-mcqs › retailing-and-wholesaling-strategy
Published
30 Aug 2021
Last updated
28 May 2026

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Explanation

Predatory pricing occurs when a dominant seller deliberately lowers prices below cost to drive out smaller competitors and secure a larger market share. This is different from price maintenance (A), discriminatory pricing (B), or price fixing (C), which involve other pricing strategies.

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