When a buyer purchases a mobile phone first and then decides to buy a Bluetooth hands-free device separately, which pricing strategy is being applied?

Retailing and Wholesaling Strategy MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

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Subject
Retailing and Wholesaling Strategymarketing-mcqs › retailing-and-wholesaling-strategy
Published
30 Aug 2021
Last updated
28 May 2026

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Explanation

Optional product pricing occurs when the main product is sold initially, and additional related accessories or features are offered for purchase later. In this case, the phone is the main product, and the Bluetooth hands-free device is an optional accessory sold separately.

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