Competitive Dynamics MCQs

1.Which type of marketing strategy involves small-scale, traditional, and unconventional competitive actions?

2.What term describes a marketing approach where a company targets industries that are not related to its current business?

3.What term describes a marketing reaction that occurs prior to any actual change?

responsive anticipationinnovative foresightspatial foresighttargeted foresight

4.Which type of marketer is characterized by being innovative and taking initiative in their marketing approach?

5.Which phase of an attack involves creating openings by exploiting weaknesses and then occupying those uncovered market segments?

6.In a direct frontal assault, which factor determines the winning company?

7.In which type of strategy are new users targeted within groups that are typically overlooked?

strategy focused on entering new marketsstrategy aimed at increasing market sharestrategy involving expansion into new regionsprimal expansion strategynone of the above

8.What do you call a marketer who identifies customer needs and solutions that their company has not yet provided?

9.Which marketing approach involves concentrating on the fundamental generic need addressed by the existing product?

Entering entirely new marketsExpanding the market reach beyond current boundariesExtending focus to a wider range of customer needs linked to the productProtecting the current market position from competitorsNone of the above

10.What type of defense involves a market leader launching an attack on the competitors' vulnerable side?

11.Which type of marketer focuses on predicting and addressing the future needs of customers?

12.What term describes the process of reallocating resources from weaker markets to stronger ones?

strategic pullbackintentional downsizingunscheduled retreatboth A and B

13.What type of defense strategy involves a market leader expanding into new areas through diversification?

14.What is the term for a grand offensive marketing strategy aimed at seizing a vast area through multiple simultaneous fronts?

15.Which type of defense involves striking opponents while maintaining stability and balance?

defense by holding positionside or flank defensepreemptive defenseattack-oriented defense

16.Which type of companies are characterized by their willingness to take risks and make mistakes, while anticipating future needs and demonstrating adaptability?

active firmsproactive organizationsreactive companiesresponsive businesses

17.What term describes a product that replicates the market leader's offering but uses distinct pricing and distribution methods?

counterfeit productcloneimitatormodified version

18.What type of marketing assault involves directly matching an opponent's product, pricing, and distribution strategies?

19.Which type of attack strategy involves identifying regions where rivals are weak and targeting those areas?

technology-focused attackregional attacktactical attackdeliberate attack