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- Subject
- Competitive Dynamicsmarketing-mcqs › competitive-dynamics
- Published
- 29 Sept 2021
- Last updated
- 28 May 2026
Explanation
Option A refers to market diversification, which targets new markets. Option B is market stretching, expanding market limits. Option C, market broadening, focuses on the core generic need served by the product, making it the correct answer. Option D involves defending the existing market share.
More Competitive Dynamics MCQs
Practice related questions from the same subject.
- 1.Which type of marketing strategy involves small-scale, traditional, and unconventional competitive actions?
- 2.What term describes a marketing approach where a company targets industries that are not related to its current business?
- 3.What term describes a marketing reaction that occurs prior to any actual change?
- 4.Which type of marketer is characterized by being innovative and taking initiative in their marketing approach?
- 5.Which phase of an attack involves creating openings by exploiting weaknesses and then occupying those uncovered market segments?
- 6.In a direct frontal assault, which factor determines the winning company?
- 7.In which type of strategy are new users targeted within groups that are typically overlooked?
- 8.What do you call a marketer who identifies customer needs and solutions that their company has not yet provided?
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