What term describes a marketing reaction that occurs prior to any actual change?

Competitive Dynamics MCQs for PPSC, FPSC, NTS, and Pakistan government job tests. Select an option below, then read the explanation.

PPSCFPSCNTSPakistan govt jobs
Subject
Competitive Dynamicsmarketing-mcqs › competitive-dynamics
Published
29 Sept 2021
Last updated
28 May 2026

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Explanation

Responsive anticipation refers to a marketing response initiated before a change happens. It differs from creative, geographical, or selective anticipation, which involve other forms of foresight or targeting.

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